It’s that time of the year again where people come together and give each other presents. For web owners, this presents a massive opportunity to get a slice of the market, sales and traffic pie. However, one question remains, is your website ready for the holiday traffic? If you haven’t updated your website yet this year, this is the perfect time to do so. The last thing visitors and consumers want is a slow-loading, unresponsive website that hasn’t been optimized for search. Here are a few suggestions so your site can handle all that holiday traffic.
Go with a Refreshed Design
In the spirit of the holidays physical stores, malls and business establishments are livening up their space with festive decorations and bright, colored lights. It makes sense that you should do the same.
Website design plays an important role in attracting visitors and making sure they buy something or complete the action you want. You’ll want them to get in the mood for shopping or reading your content, and one of the best ways to do this is to update the theme and feel of your online platform.
Make Sure It’s Optimized and Speedy
Online visitors expect apps and websites to be reasonably speedy in the sense that they can get to where they need in a matter of seconds. The consequences of a non-responsive website are serious- they either leave in frustration or go to your competition.
Thankfully, there are many ways on how you can optimize your online presence to keep up with the holiday traffic. Make sure your videos and images are compressed, and now is a good time to take stock of your plugins and remove the ones you don’t need anymore.
Other tricks include enabling browser caches and using multiple servers to handle the massive load. Afterwards, you can test it with tools such as Google Page Speed Tool, PageSpeed Insights and GTmetrix test.
Do You Have Your Keywords In?
Preparation isn’t just limited to maintenance and upkeep you’ll need to be more visible during this time, SEO-wise. The convenience of online shopping is undeniable. So many people find it better to window shop online rather than slog through malls and rub elbows with thousands of other people. It doesn’t hurt that what they buy will be delivered straight to their doorsteps.
To this end, you’ll want to check up on your current SEO and add new ones into the mix. Keywords and content in the form of videos and written text are good to have. Don’t forget to flesh out your categories and introduce new content for them.
Protect Against Crashes and Breaches
Every respectable website will have some form of security and anti-crash protection. Switch to HTTPS if you haven’t done so already. If you’re a retail shop make sure your cart and customer’s data are safe and secure.
A reliable hosting provider is a good partner to have when it comes to the online holiday traffic. They can provide database support, transport layer security and payment processing services that most people use.