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Backlinks
Links from other websites that point to your website, also called inbound links.
What is Backlinks?
Backlinks are like votes of confidence from other sites. When a reputable website links to yours, it signals to search engines that your content is valuable and trustworthy. The quality of backlinks matters more than quantity—links from authoritative, relevant sites carry more weight.
Example
If a popular cooking blog links to your recipe website, that backlink helps improve your site's authority and search rankings.