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Conversion Rate
The percentage of visitors who complete a desired action on your website.
What is Conversion Rate?
A conversion is any action you want visitors to take—making a purchase, signing up for a newsletter, filling out a contact form, or downloading a resource. Conversion rate is calculated by dividing conversions by total visitors and multiplying by 100. Improving conversion rates directly impacts business results.
Example
If your online store gets 1,000 visitors and 30 make a purchase, your conversion rate is 3%.