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E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness - Google's quality guidelines for content evaluation.
What is E-E-A-T?
E-E-A-T describes the qualities Google looks for in high-quality content. Experience means first-hand knowledge. Expertise means deep knowledge of the subject. Authoritativeness means being recognized as a source in your field. Trustworthiness means accuracy and transparency. E-E-A-T is especially important for YMYL (Your Money or Your Life) topics like health, finance, and safety.
Example
A medical article written by a licensed doctor (expertise), published on a hospital website (authority), with transparent sourcing (trust), based on treating patients (experience) demonstrates strong E-E-A-T.