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Keywords
Words and phrases that people type into search engines to find content.
What is Keywords?
Keywords represent the language your audience uses when searching. They can be short (head terms like 'shoes') or long (long-tail keywords like 'best running shoes for flat feet'). Effective SEO involves researching which keywords your audience uses and creating content that matches their search intent.
Example
A personal injury lawyer might target keywords like 'car accident attorney near me' or 'how to file a personal injury claim.'