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SEO
Search Engine Optimization - the practice of improving a website to increase visibility in search engine results.
What is SEO?
SEO involves optimizing your website's content, structure, and technical aspects so search engines like Google can better understand and rank your pages. This includes keyword research, content creation, technical improvements, and building authority through backlinks.
Example
A local bakery optimizes their website for 'best cupcakes in Arlington' to appear when people search for cupcakes in their area.