Back to Glossary
SERP
Search Engine Results Page - the page displayed by search engines in response to a query.
What is SERP?
When you search for something on Google, the results you see make up the SERP. This includes organic listings, paid ads, featured snippets, knowledge panels, and other elements. Understanding SERPs helps you optimize your content for how it will actually appear in search results.
Example
When searching for 'how to bake bread,' the SERP might show a featured snippet with steps, video results, People Also Ask questions, and traditional blue links.