Web Glossary
Web terms explained in plain English
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B
C
Canonical URL
The preferred version of a webpage when duplicate or similar versions exist.
CDN
Content Delivery Network - a network of servers distributed globally that delivers web content to users based on their location.
CMS
Content Management System - software that helps you create, manage, and modify website content without coding.
Conversion Rate
The percentage of visitors who complete a desired action on your website.
Core Web Vitals
A set of Google metrics measuring user experience: loading performance, interactivity, and visual stability.
CTA
Call to Action - a prompt that encourages users to take a specific action.
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E
K
M
O
R
S
Schema Markup
Structured data code that helps search engines understand and display your content in rich results.
SEO
Search Engine Optimization - the practice of improving a website to increase visibility in search engine results.
SERP
Search Engine Results Page - the page displayed by search engines in response to a query.
Sitemap
A file that lists all the pages on a website to help search engines discover and index content.
SSL
Secure Sockets Layer - a security protocol that encrypts data transmitted between a website and its visitors.
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